Where your competition is in Indiana
The largest concentrations of air duct cleaning companies in our Indiana data are in Indianapolis, South Bend, Zionsville, Lafayette, Plainfield, Fishers, Anderson and Brownsburg. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Indianapolis.
The map pack in Indiana
In Indiana, 49.1% of air duct cleaning companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for South Bend searches are not in that group. They are near 420 reviews and they ask every customer.
The website gap in Indiana
22.6% of Indiana air duct cleaning companies list no website on their Google profile, fewer than the national 35.1%. Nationally, air duct cleaning companies with a website have a median of 18 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Indiana compares
Of the 37 states in our data, Indiana ranks 24th for the number of air duct cleaning companies, 15th for median review count, and 34th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Indiana | 53 | 10 | 22.6% |
| Illinois | 226 | 5 | 40.3% |
| Iowa | 31 | 5 | 29% |
| Kansas | 42 | 4 | 54.8% |
| Michigan | 94 | 35 | 27.7% |
| Minnesota | 78 | 30.5 | 28.2% |
| Missouri | 123 | 5 | 47.2% |
| Ohio | 135 | 5 | 54.1% |
| Wisconsin | 67 | 24 | 23.9% |
What to do first in Indiana
- Set a review velocity. One review per job day, asked at the door, moves a 10-review shop past the Indiana 75th percentile (102) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 10 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.