Analytics and reporting for a air duct cleaning company
Most marketing reports in this trade show impressions, clicks and a cost per lead, none of which pays for a truck. The report that matters has four columns: tracked calls by source, booked jobs by source, cost per booked job, and revenue per booked job. With those you can see that Google booked 18 jobs at $62 each and Meta booked 11 at $41, and decide where next month's money goes.
Setup is the work: tracking numbers per channel, form tracking, Local Services Ads lead data, the job sheet tied to source, and a monthly sheet that pulls it together. We also benchmark your profile against the benchmark report for your state: review count against the median and 90th percentile, rating, website, hours. After two weeks, working means every lead has a source and the first report exists.