Local SEO and Google profile for a air duct cleaning company
Your Google profile is the only marketing asset a homeowner sees before they see your price, and most profiles in this trade were claimed in an afternoon and never reopened. 31.6% have no hours listed. 23.9% show an email. The primary category is often wrong; a duct cleaner filed as an HVAC contractor competes with every furnace company in the county.
The work is specific. Primary category "Air duct cleaning service," secondary "Dryer vent cleaning service." Services listed with price ranges, because a range next to a coupon listing with no price is a trust signal. Photos of the truck, the vacuum, before-and-after pairs and the debris. Real hours, Saturday included if you work it. Q&A seeded. One post a week from that week's jobs.
After two weeks, working means the profile is complete and consistent with the website, the first posts are up, and the Performance tab has a baseline. The profile guide walks the fields.