Questions duct cleaners ask about marketing

You do not compete on price with an ad that was never meant to be honored. You compete on the thing the $49 crowd cannot show: a truck-mounted or portable HEPA setup, before-and-after photos, a written scope, and reviews that mention a real price paid. Put a range on your website, name the method, and say plainly what is included. Homeowners who got burned once search for "legit duct cleaning near me" and read reviews closely. The pricing guide covers the exact wording.

More than the three companies you appear next to. Across 9,915 listings the median is 9 reviews and 51.9% have fewer than 10. The top tenth sits at 139 or more. In a real metro the map pack usually goes to companies past 100, and only 13.1% are there. Two asks per crew per day, at the door, gets a small company past the median in a month. See the reviews guide.

In most US metros a tracked call from Search runs $25 to $70, and a Local Services Ads lead runs $20 to $55. Dryer vent terms are cheaper than whole-house terms. The accounts that lose money are bidding on "duct cleaning" broad match against the $49 advertisers and sending every click to a home page with no price. Exact and phrase match, a page with a range on it, and call tracking fix most of it.

Yes, and it is the easiest door into a home. The ticket is smaller, $100 to $200 in most markets, but the search is specific, the fear is real (lint fires are a documented hazard), and it is the lowest-cost term in the category. Many companies use a dryer vent page as the first job and quote the ducts on site. Give it its own page, its own ad group, and its own Google service entry.

The numbers say yes. Duct cleaners with a website have a median of 18 reviews; those without have 2. 35.1% of listings have no site at all, which is the largest single gap you can open on a competitor in a week. A site is also where Google and the AI answer engines confirm what you do, what it costs and where you work. The website guide lists the seven things it has to do.

Two peaks. Spring, when pollen hits and allergy searches climb, and the six weeks before furnaces come on in the fall. Dryer vent work holds steady year round with a bump after Thanksgiving. Real estate closings and post-renovation jobs fill in the middle. The seasonality guide lays out a month-by-month plan, including what to run in January.

Shared leads in this trade are sold to several companies at once, and the homeowner who filled out the form is often price-shopping the $49 ads. Some owners make it work with sub-60-second response and a firm phone script. Most find the cost per booked job higher than their own Google Ads once tracking is honest. Try it only with call tracking on, and only after your profile and reviews are in order.

Yes, with the right creative. Nobody searches Instagram for a duct cleaner, but a 20-second video of what came out of a return in a house like theirs stops the scroll. Leads run $10 to $35 with a form that asks the home's age and when the ducts were last cleaned. Pre-season and post-wildfire-smoke windows are the best times. The Meta ads guide has the creative list.

The answer engines read the same things Google does, plus plain text. A complete profile with the right categories, a website that states your method, price range and service towns in sentences, reviews that mention specific jobs, and a few mentions on local sites. The AI search guide walks through it.

It is public data collected at scale, deduplicated by Google place and refreshed monthly, so it is accurate to within a point or two. Some HVAC companies that also clean ducts are in the set; some duct cleaners categorized only as HVAC are not. The method is on the about page.

Public Google Business Profile listings found through Maps searches for air duct cleaning and dryer vent cleaning services in every state. Only public business fields are kept: review count, rating, website, hours, categories and location. 19.4% of listings have no rating at all, which tells you how many companies are listed and never worked on.

Any one of the services on this site, or more than one: Google Ads, Meta ads, AI search optimization, local SEO and profile work, a website, social media, review generation, missed-call text-back and follow-up, email and SMS, bookkeeping, cold-call appointment setting, and reporting. Setup, management and a written report are included. Ad spend paid to Google or Meta is yours, on your own card with those platforms.

You look at the numbers and decide. Continue at the monthly price quoted before the trial started, switch to a different service, or stop. Nothing renews on its own, nothing is charged during the trial, and anything built in your accounts stays yours.

No. There is no card on file for the trial. We need a 20-minute setup call and access to the accounts involved, such as your Google Business Profile or ad account. Text or call (385) 486-5536.