Where your competition is in Oregon
The largest concentrations of air duct cleaning companies in our Oregon data are in Portland, Tigard, Gresham, Beaverton, Clackamas, Bend, Oregon City and Sherwood. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Portland.
The map pack in Oregon
Google shows three businesses in the map pack for a search like "air duct cleaning company near me" in Portland. In Oregon the shops that hold those spots usually sit near the 90th percentile, 290 reviews, not the median. 20.9% of Oregon air duct cleaning companies have passed 100 reviews; the other 79.1% are competing for whatever is left below the fold.
The website gap in Oregon
A website is the clearest marker of a air duct cleaning company that is going to compete for the map pack, and 14% of air duct cleaning companies in Oregon do not have one linked. Across the country the median review count with a site is 18, without one 2. If your shop is in the 14%, start there.
How Oregon compares
Of the 37 states in our data, Oregon ranks 27th for the number of air duct cleaning companies, 37th for median review count, and 36th for the share with no website, so a website alone will not set you apart here. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Oregon | 43 | 2 | 14% |
| California | 1,298 | 2 | 49.5% |
| Washington | 112 | 2.5 | 42% |
What to do first in Oregon
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the Oregon 75th percentile (59) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Oregon customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.